Transparent delivery reporting
Every impression logged with publisher, placement, audience match, and delivery timestamp. No black-box reporting.
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Three services.
One infrastructure.
Each service is distinct. Each runs on the same infrastructure: TechShorts first-party data, The Trade Desk, and a publisher network we curate for audience quality on every continent we cover.
01Programmatic Display
02Content Syndication
03ABM Bidding
01
Programmatic Display
Run on The Trade Desk. Targeted with data your competitors do not have.
Programmatic display campaigns execute through The Trade Desk, one of the world's leading independent DSPs. Audience segments are built from TechShorts first-party behavioral data, improving match precision beyond what standard third-party segments can achieve. You see exactly where your budget went and what it produced.
- Fully transparent delivery via The Trade Desk. No walled-garden reporting.
- Audience segments built from TechShorts first-party engagement data
- Firmographic targeting: industry, company size, role, geography
- PlatformThe Trade Desk: independent DSP, no owned inventory
- TargetingFirst-party TechShorts segments + firmographic and account-level filters
- ReportingImpression-level logs: publisher, placement, audience match, timestamp
- FormatsDisplay, video, CTV, audio, and DOOH across the open web
02
Content Syndication
Distribute to audiences who are actively reading. Not just available to target.
Content syndication through TechShorts.io and 100+ partner publications reaches B2B buyers in the context where they are actively consuming category-relevant content. Publisher selection is driven by vertical and audience fit, not by which network offers the cheapest CPL. Every lead comes back with publication source and engagement context.
- TechShorts.io as the primary owned syndication channel
- 100+ partner publications, selected for audience quality not volume
- Coverage across North America, Europe, Asia Pacific, and MEA
- Primary channelTechShorts.io: owned and operated by ReachGrid
- Network100+ verified B2B publications, curated for audience fit
- Lead dataPublication source and engagement context attached to every lead
- SelectionDriven by vertical and audience quality, never lowest CPL
03
ABM Bidding
Bid on the companies that matter. Measure what each account actually does.
ABM bidding concentrates programmatic spend on companies in your named account list using IP and domain matching. Every impression served inside a target account is tracked. Frequency, engagement depth, and buying committee coverage are all reported at the account level. Your sales team gets a data-backed priority list, not a campaign dashboard.
- Named account targeting via IP range and domain matching
- Buying committee coverage across multiple stakeholders per account
- Per-account engagement records delivered for sales prioritization
- MatchingIP range and domain-based targeting against your named account list
- MeasurementPer-account frequency, engagement depth, and committee coverage
- OutputStructured account-level records for Salesforce, HubSpot, RevOps
Platform Partner · The Trade Desk
Programmatic through a platform built on transparency, not proprietary lock-in.
ReachGrid runs programmatic display and ABM bidding through The Trade Desk. The decision to partner with The Trade Desk, rather than build a proprietary DSP or use a lower-tier exchange, has direct commercial implications for every client campaign.
The Trade Desk is one of the world's leading independent DSPs. It does not own media inventory, which means it has no incentive to push your budget toward placements that benefit The Trade Desk's own properties. Every bidding decision is made in your interest, logged transparently, and fully auditable against independent verification.
For B2B advertisers, this matters specifically because it eliminates a persistent source of mistrust in programmatic reporting: the gap between what the platform claims it delivered and what independent measurement shows.
What running on The Trade Desk gives you
Global premium inventory access
The Trade Desk connects to premium inventory across display, video, CTV, audio, and DOOH. Your budget has access to the full open web.
No media ownership conflict
The Trade Desk does not own publisher inventory. Bidding decisions have no platform self-interest bias built into them.
Koa AI bidding optimization
The Trade Desk's proprietary AI adjusts bids in real time to improve delivery quality, frequency management, and audience match accuracy.
Tell us your distribution goals.
Share your ICP, target accounts, and priority markets. We will map the right mix of programmatic, content syndication, and ABM bidding, and show you what account-level outputs look like for your specific list.