Three services with distinct mechanics. One infrastructure underneath all of them: TechShorts first-party data, 100+ publisher network, and programmatic bidding via The Trade Desk. Here is exactly how each one runs from submission to delivery.
Programmatic display, content syndication, and ABM bidding are three different delivery mechanisms running on the same foundation. The service you choose determines how the infrastructure is applied. The quality of the infrastructure does not change based on which service you select.
Every programmatic display campaign runs through The Trade Desk. That choice is deliberate: The Trade Desk is an independent DSP with no owned media, which means its bidding logic is not influenced by preferencing its own inventory over better placements for your campaign. TechShorts first-party behavioral data sits on top of that infrastructure to improve audience match quality beyond what standard firmographic targeting delivers.
Define ICP, target geographies, buyer roles, campaign objective (awareness, retargeting, ABM), and creative assets.
Audience segments configured inside The Trade Desk using firmographic parameters and TechShorts first-party behavioral data. Brand safety controls and frequency caps set before launch.
Campaigns go live. The Trade Desk bids in real time against audience-matched placements across the ReachGrid publisher network and broader premium B2B inventory.
Full delivery data from The Trade Desk: impressions, engagement, publisher breakdown. Account-level records layered in where matching is possible. Bidding adjusted weekly.
Weekly impression and engagement delivery report
Account-level engagement records where IP or domain matching is possible
Publisher-level performance breakdown: which properties performed best
Audience segment performance: which buyer role or vertical drove most engagement
ICP definition (industry, company size, geography, buyer role)
Creative assets in IAB standard sizes (or we brief creative production)
Landing page URL and conversion tracking pixel
Campaign objective and any suppression lists (existing customers etc.)
Content syndication places your asset across TechShorts.io and selected partner publications in your target verticals and geographies. Readers who engage register to access the content. ReachGrid returns those records as qualified leads, with publication source, job title, company, geography, and engagement detail. Not a CSV of downloads. A set of records you can hand directly to your SDR team.
Publisher selection is based on your ICP brief: vertical, geography, and buyer role. You see the proposed publisher list before the campaign goes live and can approve or exclude individual publications. The goal is qualified lead delivery, not download volume. If a publication cannot produce readers who match your ICP, it does not go into the mix.
Submit your content asset, target ICP, lead qualification criteria (job title requirements, geography), and desired volume.
We map publications by vertical and geography fit. You approve the publisher list before syndication begins.
Content runs on TechShorts and partner publications. Readers see a content preview and register to access the full asset.
Qualified leads delivered with name, job title, company, geography, and which publication they came from. CRM-ready format.
Qualified lead records: name, title, company, geography, publication source
Per-publication breakdown: which properties delivered the most qualified leads
TechShorts.io placement analytics: content performance on the owned platform
Delivery in CSV or webhook to your CRM (Salesforce, HubSpot, and others)
Content asset (whitepaper, report, eBook, guide: PDF or hosted URL)
Target ICP: industry, company size, geography, buyer role
Lead qualification criteria (required job functions, seniority floor)
Target lead volume and campaign duration
ABM bidding starts with a named account list and ends with a per-account engagement record: which companies on your target list your ads reached, how often, and which ones showed the kind of frequency increase that indicates active evaluation behavior. The mechanism in between is programmatic bidding concentrated on impressions that can be attributed to people inside your target companies.
The account matching works through IP range databases and domain identification: when a user's connection resolves to an IP range associated with one of your target companies, the bidding layer prioritizes winning that impression. It does not require the user to be personally identified.
Upload your named account list as a domain CSV or CRM export. We run IP and domain matching against publisher inventory records.
Bid multipliers are set to prioritize winning impressions that match your account list. Creative and landing page configured per campaign objective.
Ads run across the publisher network with bid concentration on account-matched impressions. Buying committee coverage built over the campaign period.
Weekly per-account engagement summary delivered: which companies engaged, at what frequency, and which showed frequency spikes.
Per-account engagement summary sorted by signal strength
Accounts showing frequency spikes, flagged as high-priority for outreach
Accounts with no engagement, useful for refining your target list
Delivery in CRM-compatible format (Salesforce, HubSpot, CSV, webhook)
Named account list (domain list or CRM export)
Creative assets (or brief for production)
Suppression list: existing customers, in-progress deals, closed-lost to exclude
Campaign objective and geographies to prioritize
Submit the brief, approve the publisher list or account match, and we get you live within ten business days. No long onboarding cycle. No opaque setup process.
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