Ingest and score TechShorts.io engagement
Buyers interact with technology content on TechShorts.io and partner publications. We capture and score this behavior as first-party signals linked to companies and categories.
Home/ How It Works
From first-party signal to sales insight.
One data source, one programmatic platform, one global network. Three steps turn observed buyer behavior into an account-level picture your revenue team can act on.
01Ingest & Score
02Activate
03Deliver
Activate audiences across programmatic and syndication
We use those signals to build audience segments on The Trade Desk and to inform content syndication placements across our network. Programmatic display, content syndication, and ABM bidding all run on the same intelligence.
Deliver account-level engagement to your revenue team
Every campaign writes back a per-account engagement record suitable for Salesforce, HubSpot, and standard RevOps workflows. Your teams see which accounts engaged, where, and at what depth.
The ReachGrid Difference
Three services, one infrastructure, one account-level picture.
Instead of stitching together separate vendors for programmatic, syndication, and ABM, ReachGrid runs all three through one infrastructure. Your team sees a single account-level engagement picture at the end, not three dashboards that never fully reconcile.
- Proprietary first-party data from TechShorts.io, owned and operated by ReachGrid. Signals are not sold to competitors.
- Transparent programmatic delivery through The Trade Desk with independently auditable reporting.
- Curated content syndication through TechShorts.io and 100+ partner publications selected for audience fit.
- Account-level ABM bidding with per-account engagement records delivered directly to sales.
- Global reach across North America, Europe, Asia Pacific, and MEA from one network and one brief.
What You Receive
Campaign outputs built for revenue operations.
Every campaign writes back to your stack as structured, account-level records, not a dashboard your team has to re-key by hand.
- Per-account recordWhich accounts engaged, on which channel, and at what depth
- Committee coverageHow many stakeholders within each account were reached
- Source & contextPublication source and engagement context attached to every lead
- DestinationsSalesforce, HubSpot, and standard RevOps workflows
Tell us your distribution goals.
Share your ICP, target accounts, and priority markets. We will map the right mix of programmatic, content syndication, and ABM bidding, and show you what account-level outputs look like for your specific list.